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Sold Out in Four Days: Why Sydney Women Wanted a Prostaglandin-Free Lash Serum
You are standing at a festival stand in Sydney with a small bottle in your hand, turning the box over before you have even looked at the front. If that sounds like you, you would have fitted right in at this year's Mind Body Spirit Festival.
We took a stand full of Eastern Curlew skincare to Sydney, along with one product we felt quietly confident about: LashViva, our prostaglandin-free peptide eyelash serum. Within four days, every bottle of eyelash serum we had brought was gone. And a striking number of visitors did not ask for one bottle. They asked for a set.
Disclosure: Eastern Curlew makes and sells LashViva, the serum featured in this article.
Why Sydney women read the label first
With a product that goes near the eyes, the first question is often not 'will it work?' but 'what is in it?', and just as often, 'what is not?'. That second question is the reason prostaglandin-free formulas have taken off.
Prostaglandin analogues, such as bimatoprost or isopropyl cloprostenate, were first developed as prescription eye medicines and still turn up in some lash-growth products. LashViva leaves them out and takes a different route:
- Peptides (Biotinoyl Tripeptide-1 and Myristoyl Pentapeptide-17) to support the lash through its natural growth cycle
- Ginseng, biotin and panthenol for conditioning
- Hyaluronic acid for hydration
- No fragrance
Why a set was the obvious next question
When visitors asked for a set, the natural pairing was lashes and brows. The logic holds up: the two frame the face together, and the routine is almost identical, one thin line, once a day. BlinkBliss, our peptide eyebrow serum, takes the same peptide-led approach. If brows are on your list, our guide on how to get thicker eyebrows covers what helps and what does not.
The Instagram effect
What happened after the festival was just as telling. Customers began sharing their purchases and their routines in their Instagram stories, tagging us and passing the word to friends. A product that is easy to use and easy to talk about travels fast, and a nightly lash line takes about thirty seconds.
A thirty-second Sydney routine
- Remove makeup with an oil-free cleanser and pat the lash line dry.
- Draw one thin line of serum along the base of the upper lashes, like liquid liner.
- Give it a minute to dry, then carry on with your evening.
- Repeat once a day. Many people start looking for changes from around week four, and twelve weeks is the full course.
Where LashViva fits
LashViva is a peptide-based, prostaglandin-free serum designed for daily use alongside lash extensions and lash lifts, applied to the skin at the lash line rather than onto the lashes themselves. For a side-by-side look at the field, see our guide to the best prostaglandin-free eyelash serums in Australia. If you missed the festival, our guide on where to buy lash serum in Australia explains how to order safely and what to check before you pay.
Frequently asked questions
Is LashViva prostaglandin-free?
Yes. It is a peptide-based formula and contains no prostaglandin analogues such as bimatoprost or isopropyl cloprostenate.
Can I use it with lash extensions?
Yes. Apply it to the skin along the base of the lash line, not onto the extensions themselves.
How long until I see results?
Many people notice changes between four and eight weeks, with twelve weeks of daily use recommended for the full course. Results vary from person to person.
Is it suitable during pregnancy or breastfeeding?
No. LashViva is not recommended during pregnancy or breastfeeding.
Does Eastern Curlew deliver across Australia?
Yes. Orders ship Australia-wide, including to every Sydney suburb.
This article is general information, not medical advice. If you have an eye condition, are pregnant or breastfeeding, or notice irritation, stop use and speak to your doctor or optometrist.
Ready to try the serum Sydney could not stop buying? LashViva Peptide Eyelash Serum by Eastern Curlew.