Beauty of Joseon Serums in Australia: Which One Should You Buy?

Beauty of Joseon has several serums, and the Glow Serum gets most of the attention. This skincare Australia guide compares five of them, so shoppers from Sydney to Perth, women and men alike, can decide whether the Glow Serum, Glow Deep Serum or another option fits their skin.

The Beauty Desk · Beauty of Joseon serums · 9 minute read

Beauty of Joseon serums at a glance

The table below uses details from our product pages. Prices are in AUD.

What is the Beauty of Joseon Glow Serum?

The Beauty of Joseon Glow Serum (propolis and niacinamide) is the one most shoppers search for. Our product page describes it as a honey-like serum with 60% propolis extract and 2% niacinamide, designed to help soothe the look of redness, balance excess oil and visibly refine enlarged pores.

Niacinamide is a well-established skincare ingredient often used to support a smoother-looking, more balanced complexion. Propolis is a bee-derived ingredient, so anyone with a bee product allergy should check with a health professional first. The page suggests two to three drops, patted onto the face and neck.

What is the Beauty of Joseon Glow Deep Serum?

The Glow Deep Serum pairs 68% rice bran water with 2% alpha-arbutin. It is described as a lightweight, watery serum for people concerned about dark spots, uneven tone or dullness. Despite the similar name, it is a different serum to the Glow Serum: one is built around propolis and oil balance, the other around brightening.

The page recommends evening use, applied to clean skin and followed by moisturiser. Because it is positioned for tone and dark spots, daily sunscreen matters, and we cover that below.

Is the Revive Serum the same as a snail mucin serum?

Not exactly. If you are searching for a snail mucin serum, the Revive Serum: Ginseng + Snail Mucin combines 63% ginseng root water with 3% snail mucin. It is described as lightweight and non-sticky, and aimed at fine lines, loss of elasticity, dullness and dehydration. Snail mucin is an animal-derived ingredient, so it will not suit people who avoid those.

Which serum is best for sensitive or reactive skin?

The Calming Serum is the most direct match. Its page describes green tea, mugwort and panthenol as a cooling, calming blend designed to help soothe stressed skin and reduce the look of redness. The Light On Serum is also described as gentle, pairing a stabilised vitamin C derivative with centella for people who find traditional vitamin C too harsh.

How do you choose between them?

• Oily or pore-prone skin: start with the Glow Serum.
• Dark spots, uneven tone or dullness: consider the Glow Deep Serum or the Light On Serum.
• Dry, dehydrated or mature-looking skin: consider the Revive Serum.
• Sensitive or redness-prone skin: consider the Calming Serum first.

If you have a specific diagnosed skin condition, a GP or dermatologist is the right person to ask. You can also browse the wider serum collection for other options.

How do you layer these serums?

A common order is cleanser, toner or essence, serum, moisturiser, then sunscreen in the morning. Thinner, water-like serums generally go on before richer ones. Most of these pages suggest a few drops patted into clean skin.

• Introduce one new active at a time, and wait a week or two before adding another.
• Patch test on a small area, such as behind the ear or along the jaw, and wait 24 hours.
• Stop using a product if you notice stinging, persistent redness or swelling.
• Avoid touching the dropper to your skin.

Do you need sunscreen with brightening or vitamin C serums?

Yes. Serums aimed at tone and dark spots, including the Glow Deep Serum and Light On Serum, work best alongside a broad-spectrum SPF 50+ sunscreen every morning. Australian UV levels are high, and sun exposure is a major reason dark spots appear and linger. If you pair a vitamin C serum with exfoliating acids, use them at different times of day to reduce the chance of irritation.

Around Australia: choosing a serum in Sydney, Melbourne, Brisbane, Perth and beyond

Australia covers many climates, and the same serum can feel different depending on where you live. The notes below are general guidance only. Your own skin type matters more than your postcode, and they are not claims about any particular product's performance in any city. Whatever your city, a daily broad-spectrum sunscreen is the key step when using brightening or vitamin C serums. If you are building a Korean skincare Australia routine, the same logic applies everywhere: keep it simple and add one product at a time.

Sydney and NSW. Sydney summers are warm and humid, and many people prefer lighter, water-like textures in that weather. The Glow Deep Serum is described as watery and lightweight, and the Glow Serum is described as suiting oily or pore-prone skin. Inland NSW is generally drier, where a hydrating serum under moisturiser may feel more comfortable.

Melbourne and Victoria. Melbourne is known for changeable weather, which can mean skin that swings between dry and comfortable within a week. Cold, dry winters and heated indoor air can leave skin feeling tight, so a hydrating step such as the Revive Serum, followed by moisturiser, is one option to consider. Summer UV is still strong, so sunscreen stays on the list.

Brisbane, the Gold Coast and Queensland. Humid, sunny conditions are common across south-east Queensland and further north. Lighter textures tend to sit more comfortably in the heat, and UV exposure is high for much of the year. If you choose the Light On Serum, which is described as a vitamin C step, pair it with daily sunscreen and reapply when outdoors.

Perth and Western Australia. Perth has long, dry, sunny summers. Dry air and strong sun can leave skin feeling dehydrated, so hydrating serums and a good sunscreen are worth prioritising. If your skin feels sensitised after a day outdoors, the Calming Serum is described as designed for stressed or reactive skin.

Adelaide and South Australia. Adelaide has hot, dry summers and cooler winters. Dry heat can make skin feel tight, so layering a hydrating serum under moisturiser is a sensible approach. Introduce any new active gradually, especially going into the hotter months.

Canberra and the ACT. Canberra has cold, dry winters, and indoor heating can add to the dryness. Hydrating serums followed by moisturiser are a common way to cope, and sunscreen is still worthwhile even on cool, clear days.

Hobart and Tasmania. Tasmania has a cooler climate, but UV can still be significant on clear days, especially in summer. Cold wind and dry indoor heating can leave skin feeling dry, so a gentle, hydrating routine is usually a good starting point.

Darwin and the Northern Territory. The tropical north is hot and humid for much of the year, with a pronounced wet season. Light textures often feel more comfortable, and sunscreen is essential. Air-conditioned indoor spaces can be drying, so listen to how your skin feels across the day.

We ship across Australia and to New Zealand. Delivery options, prices and times are confirmed at checkout.

For women and men: are these serums gendered?

No. Serums are not gendered, and skin is skin. The product pages describe these serums by skin concern, such as oiliness, dullness, dryness or sensitivity, rather than by who is using them. Choose by what your skin needs, not by the packaging or the marketing.

• For men: if shaving leaves your skin feeling irritated, the Calming Serum is described as designed to help soothe stressed or reactive skin. If your routine needs to be short, a single serum after cleansing, followed by moisturiser and sunscreen, is enough. If you work or play sport outdoors, daily sunscreen matters most.
• For women: serums generally go on before moisturiser and sunscreen, and before makeup. Lightweight, non-sticky textures are usually easier to layer under foundation or SPF. The Light On Serum page describes it as layering under SPF and makeup.

Everyone should patch test first, whatever their routine looks like.

A note on how we wrote this

Eastern Curlew sells the products featured here, so you should weigh our recommendations with that in mind. We are a retailer, not the brand. We have not personally tested these serums. This guide summarises product-page information and general skincare knowledge, so it is worth reading each full ingredient list yourself.

Beauty of Joseon serum FAQ

Which is the best Beauty of Joseon serum?
It depends on your concern. The Glow Serum is the most popular choice and is described as suiting oily, pore-prone skin, while the others target tone, dryness or sensitivity.

What is the Beauty of Joseon Glow Serum with propolis and niacinamide?
It is a 30 ml serum with 60% propolis extract and 2% niacinamide, priced at A$29.95 on our site. It is designed to help balance oil and refine the look of pores.

What is the difference between the Glow Serum and the Glow Deep Serum?
The Glow Serum uses propolis and niacinamide for oil balance and pores. The Glow Deep Serum uses rice bran water and alpha-arbutin and is described as for uneven tone and dark spots.

Can I use the Beauty of Joseon Glow Deep Serum with vitamin C?
Our product page says the two can be used together. Introduce them gradually, patch test first and use sunscreen daily.

Is there a Beauty of Joseon snail mucin serum?
Yes, the Revive Serum combines 63% ginseng root water with 3% snail mucin. It is described as hydrating and lightweight.

Which Beauty of Joseon serum suits Sydney humidity?
Many people prefer lighter textures in humid weather. The Glow Deep Serum is described as lightweight and watery, and the Glow Serum as suiting oily skin. The best choice still depends on your own skin.

Which Beauty of Joseon serum is best for men?
Serums are not gendered, so choose by concern. The Calming Serum is described as for sensitive or irritated skin, which some men find useful after shaving, and the Glow Serum suits oily or pore-prone skin.

Where can I buy a Beauty of Joseon serum in Australia?
You can buy them online from Eastern Curlew, with prices in AUD. We ship across Australia and to New Zealand, and delivery options and times are confirmed at checkout.

Can I use a Beauty of Joseon serum every day?
Several product pages suggest morning and night use, while the Glow Deep Serum page recommends evenings. Start slowly, patch test first and follow the directions on each page.

Last checked: 4 November 2026. Prices and product details are from our product pages and may change.

General information, not medical advice. Results vary. Product information is from product pages and may change.