Is Beauty of Joseon Worth It? Honest Guide, Reviews and Where to Buy in Australia

Beauty of Joseon is one of the most talked-about K-beauty brands in Australia, and the hype can make it hard to tell what is worth your money. Here is a calm, honest look at what the hero products are for, what they cost and who might want to look elsewhere.

The Beauty Desk · Beauty of Joseon · 8 minute read

So, is Beauty of Joseon worth it? If you want simple, pleasant, well-priced K-beauty basics, especially sunscreen and hydrating creams and serums, many people in Australia find it a sensible place to start. If you want a short answer to "is Beauty of Joseon good", it is a popular, reasonably priced brand that suits plenty of routines but is not magic for everyone. We are Eastern Curlew and we sell these products, so weigh our view accordingly. This guide sticks to what the product pages say.

Beauty of Joseon review: what the hero products are for

Rather than quote anyone, here is what each product page says. If you want the full routine, see our Beauty of Joseon Australia best products and routine guide.

Sunscreens

• Relief Sun: Rice + Probiotics: a lightweight chemical sunscreen with 30% rice extract and probiotics, SPF50+ PA++++, described as non-greasy and suitable for all skin types.
• Relief Sun Aqua-Fresh: Rice + B5: a hydrating sunscreen for oily and combination skin with a dewy finish and no white cast, according to the page.
• Ginseng Moist Sun Serum: a serum-format SPF50+ with 30% ginseng extract and 2% niacinamide, described as weightless and fast-absorbing.
• Matte Sun Stick: a twist-up chemical sunscreen bar with a matte, oil-control finish that the page says is easy to reapply over makeup.

For a deeper dive, read our Relief Sun guide or browse the sunscreen collection.

Moisturiser and serums

• Dynasty Cream: the page calls it a luxurious, intensely moisturising cream with ginseng root water, rice bran water and niacinamide, for a dewy, makeup-friendly finish. This is the focus of most beauty of joseon dynasty cream review searches.
• Glow Serum: a honey-like serum with 60% propolis extract and 2% niacinamide, aimed at a radiant, glowing look.
• Glow Deep Serum: a watery serum with 68% rice bran water and 2% alpha-arbutin, described as brightening and ultra-light.
• Revive Eye Serum: a fast-absorbing eye serum with ginseng and retinal for the under-eye area. Retinal products may not suit everyone, so check the label.
• Red Bean Water Gel ($29.95): a lightweight gel moisturiser the page recommends for oily and combination skin.

Cleansers

• Ginseng Cleansing Oil: a lightweight oil using soybean and ginseng seed oil to dissolve makeup.
• Radiance Cleansing Balm: a balm-to-oil first cleanser that the page says melts makeup and sunscreen, including waterproof eye makeup.

Beauty of Joseon price in Australia

Here are current Eastern Curlew prices for ten of the best-known products. Prices are in Australian dollars and can change, so check the product page.

See the full range in the Beauty of Joseon collection.

How do you judge a Beauty of Joseon review?

Reviews are useful, but only if you read them well. Use this checklist for any review you find, ours included.

1. Does the reviewer share their skin type and climate? A product for oily Darwin skin may feel different in dry Canberra winters.
2. How long did they use it? One week is a first impression, not a verdict.
3. Did they change several products at once? If so, it is hard to credit any single one.
4. Is the review about the product, or about delivery and packaging?
5. Do they disclose if they were gifted the product or sell it?
6. Do they mention downsides as well as praise?
7. Is the language realistic? Be wary of promises of overnight transformation.

Who Beauty of Joseon may not suit

• Anyone sensitive to fragrance or specific ingredients: always read the full ingredient list and patch test for 24 hours.
• People who want a tinted or coverage product: see the tinted sunscreen note below.
• Those seeking a medical outcome for persistent skin concerns. These products are cosmetics. For persistent acne or other skin conditions, see a GP or dermatologist.
• Very dry skin that wants rich layers may find lightweight gels and serums too light on their own.
• Pregnant or breastfeeding readers should check ingredients with their doctor first, particularly retinal and acid products.

Beauty of Joseon tinted sunscreen: what we stock

Eastern Curlew does not currently stock a tinted Beauty of Joseon sunscreen. If you are looking for beauty of joseon sunscreen au options, we stock the four untinted sunscreens above, and you can compare more in our sunscreen collection. Australian sunscreen guidance is to use SPF50+ and reapply every 2 hours, and sunscreen should not replace other sun protection such as shade, clothing and a hat.

Where to buy Beauty of Joseon in Australia, and how to spot genuine stock

Searching for beauty of joseon where to buy Australia, or beauty of joseon near me? We are an online store, so you order from home. If you are looking for a Sephora alternative for K-beauty, a specialist K-beauty retailer is one option. Whoever you buy from, these general checks help:

• Check the packaging and batch details match photos on the brand's own channels.
• Be cautious if a price is far below the usual range.
• Look for a clear seller name, contact details and returns policy.
• Check that the ingredient list and expiry or batch information are on the box.
• Ask the seller where the stock is sourced from. A good retailer will answer.
• Keep your receipt and contact the seller and the brand if something looks wrong.

Around Australia

• Sydney, NSW: humid summers suit lighter gels and serums, with sunscreen every day.
• Melbourne, VIC: changeable weather means a richer cream in cooler months is often welcome.
• Brisbane and Gold Coast, QLD: heat, humidity and strong UV favour light, non-greasy sunscreens.
• Perth, WA: dry heat and high UV call for diligent reapplication and hydration.
• Adelaide, SA: dry summers and cooler winters, so adjust moisturiser by season.
• Canberra, ACT: cold, dry winters often call for more moisture.
• Hobart, TAS: cool air, but UV can still be high, so keep sunscreen in your routine.
• Darwin, NT: hot and humid, so lightweight textures and frequent sunscreen reapplication.

For women and men

These products are not gendered. The same routine works for anyone: cleanse, apply a serum if you like, moisturise, then sunscreen in the morning. Men who shave may prefer lighter gels, and anyone who wears makeup might add a cleansing oil or balm in the evening. Start with two or three products rather than a full shelf.

Frequently asked questions

Is Beauty of Joseon good?
It is a popular brand with sensible prices. Whether it is good for you depends on your skin and preferences.

Is there a good Beauty of Joseon review I can trust?
Use the checklist above and look for patterns across many sources.

What is the Beauty of Joseon Dynasty Cream for?
The page describes it as a hydrating, makeup-friendly cream. It is $38.95 at Eastern Curlew.

What is the Beauty of Joseon price in Australia?
Our best-known products range from $27.95 to $39.95. See the table above.

Is there a Beauty of Joseon tinted sunscreen?
We do not currently stock one. See the sunscreens listed above.

Where can I buy Beauty of Joseon near me?
We are online. We ship across Australia and to New Zealand; delivery options, prices and times are confirmed at checkout.

This article is general information, not medical advice. Results vary. Product information is from product pages and may change. Last checked: 5 November 2026.