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Your Skincare Routine

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1
Anua Heartleaf Pore Control Cleansing Oil Bottle - Deeply Cleanses and Soothes Sensitive Skin

Anua Heartleaf Pore Control Cleansing Oil Mild

$29.99
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2
Anua Heartleaf Succinic Moisture Cleansing Foam Bottle

Anua Heartleaf Succinic Moisture Cleansing Foam

$22.99
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3
ANUA Heartleaf 77% Soothing Toner_Bottle

ANUA Heartleaf 77% Soothing Toner

$30.00
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4
Anua Niacinamide 10% TXA 4% Serum

ANUA NIACINAMIDE 10%+TXA 4% Serum

$32.99
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5
Anua - Heartleaf 70 Intense Calming Cream 50ml

Anua - Heartleaf 70 Intense Calming Cream 50ml

$36.99
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Clinical Assessment ANUA Heartleaf Pure Calm Collection

98% say it amplified glow and made skin look dazzling.
99% say it revealed their natural glow.
98% say it refined pores and evened complexion.
100% say it left skin nourished and supple.

Frequently asked questions

The collection is centered around the star ingredient, Heartleaf Extract (Houttuynia Cordata), found in high concentrations (up to 77% in the Toner). Heartleaf is clinically proven for its soothing, anti-inflammatory, and anti-bacterial benefits. By using the Toner and the Heartleaf 70 Intense Calming Cream together, you deliver a powerful dose of calming ingredients that directly target inflammation, visibly reducing skin redness and comforting stressed or reactive skin faster than standard formulas.

Yes. The entire Pure Calm Collection is specifically formulated for acne-prone skin. The Heartleaf Pore Control Cleansing Oil Mild is designed to thoroughly cleanse pores without leaving heavy residue, and the set utilizes lightweight, non-greasy textures. Additionally, the Heartleaf Succinic Moisture Cleansing Foam contains Succinic Acid, a gentle yet effective component that helps balance oil production and purify pores, making the routine an excellent choice for managing acne and preventing future breakouts without clogging.

Ceramides are essential for a healthy skin barrier. The Heartleaf 70 Intense Calming Cream and other products are infused with Ceramide NP, a key lipid that reinforces the skin's natural protective layer. For sensitive or acne-prone skin, a compromised barrier often leads to moisture loss and increased irritation. The Ceramides work to repair the skin barrier, lock in hydration, and shield your skin from environmental triggers, reducing overall sensitivity and enhancing the calming effects of the Heartleaf extract.

Yes, the ANUA Niacinamide 10% + TXA 4% Serum is highly effective and formulated for daily use (both morning and evening). Niacinamide at 10% is excellent for texture and oil control, while Tranexamic Acid (TXA) is a top-tier ingredient for safely and effectively targeting post-inflammatory hyperpigmentation (dark spots) without the sun sensitivity issues of some other brighteners. It's a non-irritating corrective layer that dramatically improves overall clarity and skin tone.

The ANUA Heartleaf Pure Calm Collection prioritizes gentle, soothing formulations ideal for sensitive skin. It is formulated without harsh sulfates (SLS/SLES) and is free from artificial coloring. While some products may contain minimal, naturally-derived fragrances, the focus on high concentrations of Heartleaf and skin-barrier protectors like Ceramide NP ensures the routine is mild, non-stripping, and non-drying—a key differentiator for users actively seeking to avoid common irritants.

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