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As an Australian native, I've always been deeply connected to the breathtaking landscapes of our country. However, my journey to creating Eastern Curlew began with a profound realisation about the pros and cons of skincare. Our skin, the body's largest organ, can absorb up to 60% of the chemicals it comes into contact with, raising concerns about the health of individuals across all ages.

In a world where skincare has become an essential part of our daily lives, it's essential to consider the potential consequences of our choices, especially for our younger generation. Studies reveal that the average woman may be exposed to over 100 chemicals daily through her skincare routine, which poses concerns for skin sensitivities and long-term health effects, even more so for teens, children, and expectant mothers.

Understanding these cons, I founded Eastern Curlew, a skincare brand that prioritises the pros of natural skincare. We believe that what you put on your skin should be safe, effective, and eco-friendly. Our products are a tribute to the beauty of Australia's native botanicals, carefully sourced to support local communities and protect the environment.

One of the significant pros of Eastern Curlew is our commitment to natural ingredients. Our formulations are free from known harmful chemicals like Parabens, Sulfates (SLS), and Phthalates, addressing concerns about skin sensitivity and the environment, especially in the context of teens, children, and pregnant women. Harmful ingredients can have a more pronounced impact on these vulnerable groups.

Another pro is our dedication to transparency. We believe that you have the right to know what you're applying to your skin, which is even more crucial for pregnant women who want to make informed choices for themselves and their babies.

Choosing Eastern Curlew means choosing the pros of natural skincare, especially when it comes to the health and well-being of our younger and expecting customers. Our products are not just gentle and effective but also ethical and sustainable. We take pride in being a cruelty-free brand, free from false claims and unethical practices like animal testing.

Together, we can embark on a journey toward healthier, radiant skin without compromise, while keeping in mind the potential impact of harmful skincare products on teens, children, and pregnant women. Welcome to Eastern Curlew, where we believe in the purity of nature, and where your skin's well-being is our priority.
Care for the planet
Paraben free
Cruelty free
Clinically proven